Our Story


Jack R. McDonnell founded JRM Investment Counsel in 2006 after an extensive career as a corporate executive and business consultant.  He believed the investment management industry was underserving clients and set out to offer a better value proposition for investors.  First, JRM Investment Counsel would have the independence to be a true fiduciary for its clients.  Second, firm principals and advisors would be required to invest their personal capital in the same securities as clients.  Lastly, portfolio management would have the temperament to focus on long-term objectives.

In the early years, Jack worked with a few institutional investors.  By 2013, the client base had grown to include a diverse group of institutional and high net worth investors with assets under management exceeding $200 million.  The increasing responsibility led Jack to recruit his son, Phil T. McDonnell, CFP®, from TD Ameritrade.  Phil's experience enhanced the Firm's financial planning services and represented the first step towards a team based approach to portfolio management. 

In 2016, the Firm's 40th client relationship was brought under advisement and total responsibility increased to $400 million in asset under management.  The following year, the Financial Times recognized JRM Investment Counsel as a top 300 Financial Advisor in the U.S.


In 2018, the advisory team was expanded to three with the recruitment of Jack's daughter, Lauren M. McDonnell, CIPM®, from Lockton Investment Advisors.  Lauren's experience enhances the Firm's abilities in meaningful ways - including advising corporate retirement plan structures, security analysis and investment performance measurement. 

Today Jack, Phil and Lauren work together as a team.  They are driven by a commitment to their Core Guiding Principles, Consultative Process and Investment Philosophy.  Each of these Firm commitments begins and ends with the client in mind.  They believe it is the better way, and how they would expect an investment advisor to think, counsel and act if they were sitting on the other side of the table.  As of 2021, they are entrusted with the responsibility of more than $600 million in institutional and private wealth assets under management.

Learn more about the team here.


2021 by JRM Investment Counsel, LLC. All rights reserved.