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Welcome to uncommon dedication to your financial goals.

PLAN  |  INVEST  |  PARTNER  |

PLAN  |  INVEST  |  PARTNER  |

Welcome to uncommon dedication to your financial goals.

PLAN  |  INVEST  |  PARTNER  |

Who We Are

Who We Are

Earned Trust

JRM Investment Counsel is an independent wealth management firm with a clear mission – build upon our clients’ earned trust and achieve their financial goals.

Headquartered in Omaha, Nebraska, we are exclusively focused on serving our clientele of individuals, families and businesses.  As of 2021, we have the privilege of 62 client relationships and responsibility for over $700 million in assets.

How We Work

How We Work

Our work is deeply rooted in relationships – it is how we discover what our clients value most in life and business. We are fiduciaries, which means we always act in our clients’ best interests. Our wealth management process is straightforward and stands on three foundational pillars.

PLAN

PLAN

How we design thoughtful wealth plans

INVEST

INVEST

How we build durable investment portfolios

PARTNER

PARTNER

How your goals become our goals

PLAN

How we design thoughtful wealth plans

INVEST

How we build durable investment portfolios

PARTNER

How your goals become our goals

PLAN

PLAN

“An investor without a plan is like a world traveler without a destination.”

~Ralph Seger~

We believe every investor benefits from financial planning.

Whether you are creating your first budget or already have a comprehensive plan, our consultative process will seek to uncover opportunities to better achieve your goals.

Wealth is a personal and private matter.  We will help organize your financial life and design a plan that works for you.

Welcome Meeting

Welcome Meeting

Thoughtful wealth plan design begins with a personal understanding of your circumstances, goals and expectations. We have a simple guiding principle for all of our client-advisor relationships:

Mutual trust and open communication are critical to success.

We will treat you with respect and work hard to earn your trust and confidence.  Once we understand your situation well, we will draft an Investment Objectives Plan to explain how we can add value.

Investment Objectives Plan

Investment Objectives Plan

The Investment Objectives Plan is the cornerstone of our client-advisor relationship.

This document details what we know about you, the scope of our financial planning services and our investment strategy recommendations.

Define Goals

• 01

Understand Risk Tolerance

02 •

Communicate Recommendations

• 04

Identify Opportunities

• 03

Your goals are the foundation of your plan.  We will take the time to understand what you value most in life and business.

The best barometer of risk tolerance is investment experience. We’ll discuss your capacity for risk and how we can manage it in pursuit of your goals.

We’ll dig into the details of your situation to determine how it can be improved. If we do not think we can add value or meet your expectations, we will be honest and say so.

We’ll dig into the details of your situation to determine how it can be improved. If we do not think we can add value or meet your expectations, we will be honest and say so.

INVEST

INVEST

“Wall Street has a few prudent principles; the trouble is they are often forgotten when they are most needed.”
~ Benjamin Graham ~

Capital markets are dynamic, constantly evolving and unpredictable in the short term.

Our investment philosophy begins with a respect for market dynamics, then focuses on the factors within our control that matter most to portfolio outcomes.

Factors
That
Matter

Factors
We Can
Control

What We Focus On

Investing Principles

Investing Principles

  • Capital markets can be irrational for long periods of time
  • Maintain objectivity when others are greedy or fearful
  • The amount of risk you can afford may be different from the amount you can tolerate
  • Goals-based investing is more sustainable than maximizing returns
  • Time in the market is more important than timing the market
  • Never unnecessarily interrupt compounding

Asset Allocation

Asset Allocation

Research indicates ~90% of portfolio performance is attributable to asset allocation. It is by far the most important investing factor we can control. We focus on 7 primary asset categories to construct portfolios:

  • Cash
  • Fixed Income
  • Preferred Stock
  • Domestic Equity
  • Developed International Equity
  • Emerging Markets Equity
  • Alternative Investments

Each asset class has unique return, risk and correlation attributes. Your investment portfolio will have strategic asset allocation targets designed to achieve your financial plan.

Security Analysis

Security Analysis

As an independent firm, there are no constraints on our investment management.  As fiduciaries, our primary concern is determining the most appropriate securities for your investment portfolio.

Our research indicates both passive (index-based) investing and active management have merits.  We analyze each asset class independently to determine which approach is most advantageous, then utilize screening techniques to identify the most attractive securities.

The publicly traded opportunity set is enormous.  As of 2021, global fixed income markets exceeded $120 trillion and global equity markets exceed $100 trillion.  The United States represents just over half of the global equity market.

Real Returns

Real Returns

All portfolio management costs matter to net real returns, including commissions, management fees and of course, taxes.

We negotiate commissions and margin credit rates with custodians.

We have access to institutional funds with lower costs relative to retail funds.

Our advisory fee is competitively low, starting at just 0.60% of assets under management. Please see our disclosures for full details about our compensation.

We manage portfolios to be as tax efficient as reasonably possible without compromising client objectives.

  • Smart asset selection and account location
  • Tax loss harvesting strategies

PARTNER

PARTNER

“A team is not a group of people who work together.  A team is a group of people who trust each other.”
~ Simon Sinek ~

True partnership is shared accountability to a common goal.

JRM Investment Counsel is uniquely structured to be a trusted financial partner to you, your family and your business interests for the long term.

Interest Alignment

Interest Alignment

Independence

We are an independent firm – we work for our clients and answer to no one else.

Personal Fiduciary

We are fiduciaries who will take your goals personally and always put your interests first.

Co-Invested

We are investors.  Our personal capital is invested in the same securities as clients.  You are invested with us, and we are invested with you.

Accountability

Accountability

Reporting

Reporting is essential to monitoring progress towards your goals.  We believe in transparent reporting and regular portfolio reviews.

  • On demand JRM Client Portal access
  • Quarterly portfolio performance reports
  • Annual plan and portfolio reviews

Service

We have high service expectations of the professionals we work with, and believe you deserve the same from us.

  • We will be exceptionally responsive and attentive to detail
  • We work with all of our clients’ financial stakeholders, including extended family members, business associates and other financial professionals

TEAM

TEAM

JRM Investment Counsel is a multi-generation team with greater than 60 years of combined financial services experience.  We have advanced degrees and certifications in multiple disciplines. 

We humbly consider wisdom acquisition to be a moral duty, are committed to focusing on what we understand, and will always strive to be better for our clients. 

Our Story

Jack R. McDonnell

President & CIO

Phillip T. McDonnell

COO & CCO

Lauren M. McDonnell

Vice President

Want to learn more about how we think?

Want to learn more about how we think?

Read our most recent Market Commentary.

We publish quarterly.

Second Quarter, 2021

Domestic stocks closed out the first half of the year with strong gains. The S&P 500 index return was 8.6% during the second quarter and 14.4% year to date. It was the 5th consecutive quarter the index returned at least 5%, a rare and remarkable performance by historical reference. Coincidentally, the last time the index performed this consistently well was the five quarters immediately following Jack’s birthday in August 1953 (Q4-1953 through Q4-1954). Since the [...]

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